Viña Concha y Toro today occupies an outstanding position among the world’s most important wine companies. With consolidated sales in 2010 of US$735 million and more than 29 million cases sold globally, the company shows the strength of its business model and international leadership, with a presence in over 135 countries.

Its successful performance has converted Viña Concha y Toro into a symbol of Chilean wine in the world which has been recognized by the most prestigious publications, with fifteen awards as the “Winery of the Year” in Wine & Spirits and second place in its Hall of Fame, “Second most powerful wine brand in the world” in The Power 100 survey by Intangible Business, and extraordinary scores for its wines in such important industry media as Wine Spectator and The Wine Advocate.

The bases of this great performance have been a sustained growth over time and an early exporting vision which has driven the company’s globalization. With these signs, a business strategy has been constructed that has led to making Viña Concha y Toro an internationally recognized company.

An essential part of this strategy has been to attain the highest standards in all its wines for which it has made large investments in own vineyards and modern cellars. A broad portfolio of wines has also been developed which allows the company to participate in all price segments and respond well to the different consumer trends.

At the same time, the company has promoted the growth of winery subsidiaries which have shown a growing participation, opening new distribution channels and attracting new consumers through their novel winemaking proposals. The principal subsidiaries are Viña Cono Sur, Viña Maipo, Viña Palo Alto, Viña Maycas del Limarí, and Trivento Bodegas y Viñedos which operates in Argentina and has become the second largest exporter by volume in that country. Notable is the joint venture with the prestigious French winery Baron Philippe de Rothschild which in 1997 gave birth to Viña Almaviva, which has enabled Chilean wine to reach the highest international circuits. More recently the company acquired Fetzer Vineyards in the United States. Fetzer is one of the top ten brands by volume in the U.S. market with sales of 2.2 million cases annually, this company is also a pioneer in the development of sustainable practices and recognized as an environmental leader, a commitment that has been a hallmark of the brand for the last 20 years.

Another strategic factor is the solid distribution network that the company has built at the domestic and international levels, with long-term relations with distributors in countries around the world. In recent years, the company has taken large steps towards the integration of distribution with the creation of own offices in the United Kingdom, Brazil, Sweden, Finland, Norway, Singapore and more recently in the United States with the creation of Excelsior Wine Company, a Marketing and Sales partnership between Concha y Toro and Banfi Vintners, the winery’s exclusive US importer for Concha y Toro and Trivento, dedicated exclusively to the US market.

These important advances are supported by a solid investment plan that has been sustained over time and which has been focused largely on strengthening the company’s production capacity. It has expanded the number of own vineyards to ensure the production of the highest-quality grapes, to a total of 9500 hectares, which makes Concha y Toro the third largest winery in the world in terms of planted hectares. In the case of cellars, investments have been directed to locate them strategically in all the vine-growing valleys and have the suitable technology for winemaking and keeping of the grape in its domain of origin. The company’s total capacity in Chile thus reached 355 million liters and 50 thousand casks.

In addition, important progress has been made in sustainable development like the estimate of the carbon footprint, soon to be followed by the water footprint, the development of light bottles to mitigate the impact of transportation, and energy audits of its cellars.