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Concha y Toro strengthens its tourist experience

23 October 2012 | Categorías: News, Press Releases Imprimir

A complete experience around the magic of wine is what Viña Concha y Toro offers, consisting of attractive alternative elements for enabling visitors to Pirque, the heart of the vineyard, to get closer to the world of wine.

Viña Concha y Toro is the principal oenological-tourist location in Latin America. 45 minutes from the capital, the centenary park of 23 hectares and the estate house of Melchor de Concha y Toro, together with the Casillero del Diablo and Wine Bar, are a very attractive option when deciding which winery to visit.

The place receives tourists from all over the world and is today the continent’s principal destination for oenological tourism, with over 150,000 visitors a year.

The visit offers unique attractions, in particular the centenary Casillero del Diablo cellars which have just inaugurated a modern audiovisual show with effects created by Pascal Chautard, a lighting expert linked to Limari Lighting Design, leader in museum and scenic illumination. Mr Chautard has participated in emblematic projects like Clermont-Ferrand Cathedral in France and has won prizes for lighting projects like the main hall of Teatro del Lago which was awarded the Communication Design Award 2011 in the Interior Architecture category.

The work carried out in Pirque reformulates a visit to Casillero del Diablo through a high-quality involvement in a cultural heritage that forms part of Chile’s winemaking history. The legend dates back to 1883 when the winery was founded, an age in which the quality of the wine that Don Melchor was producing in the valley of the Maipo began to become famous.

He always chose the best quality wines for his own cellar which was protected by a solid wrought-iron door. But his secret was discovered by neighbors who by night slid down the ventilator shafts of the old Cal y Canto cellar and stole bottles of the best wines. Don Melchor then spread the rumor that the devil walked through the cellars, and as they smelt the sulfur used to clean the casks, they did not take long to reach their own conclusion: “the devil lived in the locker of Don Melchor Concha y Toro”. No bottles from his personal collection any longer disappeared.

Today, the original Casillero del Diablo can be visited in Pirque and its legend has made it a world famous place. Tourists visit it as part of the tour. The new audiovisual version tells the legend and permits the experiencing of the traditional world of Chilean wine in a revolutionary way.

Complete Tourist Experience

The winery tour also allows a stroll through the Victorian-style park which, together with the estate house, are testimony to the company’s origins.

All the visitors also learn about wine in the Garden of Varieties, a circuit that covers 26 varieties of wine grapes, some of which are grown in Chile and of which Concha y Toro is their largest producer.
The purpose of the Garden of Varieties is to familiarize the consumer with the business of viticulture and winemaking, showing the production zones, origin, and differences between the varieties and characteristics of its wines.

Varieties such as Chenin Blanc, Sauvignon Blanc, Sauvignon Vert, Semillón, Moscatel de Alejandría, Torontel, Chardonnay de la Borgoña (Chablis and Mersault), Carmenere, Gewürztraminer, Viogner and Pinot Noir, to mention a few, can be appreciated and recognized by the tourists.

In addition, Concha y Toro wine tourist center enables the visitor to experience the fascinating world of the wine by offering tastings directed by sommeliers, a wine bar where wines can be tasted by the glass accompanied by excellent Chilean dishes and a shop where all the premium wines are sold.

“We sincerely believe that those visiting us will take away a unique experience. The audiovisual show of Casillero del Diablo in somewhat unheard of for any wine-related tourist attraction and therefore will impress our local and foreign tourists for its great quality and latest technology.

Concha y Toro is also planning to continue strengthening its tourist center, creating new experiences relating to wine and providing added value to the visitor. Concha y Toro believes in the potential of Chile’s tourist industry for which it is working on total quality”, said Guillermo Vergara, Viña Concha y Toro’s head of oenological tourism.

Important Information

Guided Tours (consult language availability – Spanish, English and Portuguese). Open Monday to Sunday from 10 a.m. to 5 p.m. Prior booking is required for planning the visit.

Traditional tour: 50 minutes
Price: CLP$8,000 (USD$17)
Marques Tour: 1 hour 10 minutes
Valor general: CLP$17,000 (USD$33)

  • Tasting led by a sommelier in the Marques room (20 minutes)
  • Wines for tasting: 4 varieties of Marques de Casa Concha.
  • Selection of cheeses.
  • A gift glass engraved with the winery’s logo.
  • Journey time from Santiago to the vineyard: 45 min.