Following the earthquake that hit the center-south of Chile at dawn on February 27, 2010, Viña Concha y Toro followed a strategy within CSR principles for the reconstruction of housing of both of its own workers and the community. In 2010 Concha y Toro become the official wine partner of Manchester United Football Club. The agreement aims to raise awareness of Concha y Toro and its brands worldwide, with particular focus on the key markets of Asia, Latin America, Eastern and Northern Europe.

During 2009, the company completed the integration of own distribution offices in Brazil and the Nordic countries, in addition to the subsidiary in the United Kingdom and the office in Asia. The corporate wine portfolio grew in 2009 with the launch of a new line of super-premium category wines, the Gran Reserva Serie Riberas.

In 2008 Concha y Toro winery celebrated not only its 125th anniversary but also the achievement of having won the highest scores in the national wine industry and widespread recognition of its wines’ quality in the world?s most important specialized publications. for the second year in a row Carmin de Peumo, Concha y Toro?s icon Carmenere, was rated 97 points in The Wine Advocate for its 2005 vintage. This is the highest score ever awarded a Chilean wine. Other Concha y Toro wine ranges were no exception. Don Melchor 2005 with a 96-point score in Wine Spectator has become the Chilean Cabernet Sauvignon with the highest scores in the industry. Amelia also stands out with 93 points in The Wine Advocate, the highest score for a Chilean Chardonnay. The year 2008 marks the largest investment program undertaken by the Company in its history, which totals US$74 million and demonstrates the Company’s commitment to future growth and development of its productive areas. Concha y Toro has also taken new steps to increase its global sales by opening its own distribution offices in Brazil and Scandinavia.

Robert Parker, critic for The Wine Advocate, awards 97 points to Carmín de Peumo 2003, Concha y Toro’s flagship Carmenere; this is the highest score for a Chilean wine. Viña Maycas del Limarí, a Concha y Toro oenological project in the Limarí Valley, is born with the aim of producing super premium wines. In its special 2007 issue, Wine & Spirits Magazine acknowledged Concha y Toro for its performance over the last 25 years. This tribute earned the company a place among the best worldwide producers over that same period.

Don Melchor received the highest score ever in Wine Spectator for a Chilean wine. We view the 96 points bestowed on the 2003 as recognition of the Company icon wine?s quality and consistency over the course of its 15 vintages and a tribute to its superb Puente Alto terroir.

Wine Spectator assigned Don Melchor 2001 94 points and took fourth place in the journal?s 2005 ranking of the world’s top 100 wines. The distinction placed Don Melchor amid renowned wineries the likes of Joseph Phelps, Clos des Papes and Château d’Yquem. In the same year, Concha y Toro bolstered its presence in Chile’s principal winegrowing valleys with the acquisition of Viña Francisco de Aguirre’s vineyards in the northern Limarí Valley.

The global marketing campaign for Casillero del Diablo, initiated in 2001, was revamped and featured highly-stylized new packaging that boosted sales everywhere. The Company’s strong international distribution network, making the wine available in 114 markets, turned Concha y Toro’s emblematic wine, Casillero del Diablo into a global brand.

Concha y Toro, 120 years after its foundation, is driving Chilean wine sales around the globe. It is the leading winery in Latin America and one of the fifteen largest wine businesses in the world. Its products, then available in 110 countries, make up a solid wine portfolio aimed at satisfying the demands a series of different wine drinking situations present.

The Company opened its first overseas offices in the United Kingdom. Thanks to local market knowledge and closer ties with its consumer, Concha y Toro UK positioned its premium wines well and achieved excellent sales performance.

For Concha y Toro, the year proved one of tremendous commendations. Readers of the prestigious US journal, Wine Spectator, deemed Concha y Toro the most important winery in Chile and Argentina. Meanwhile, Chile’s top enologists voted Concha y Toro Winery of the Decade. The publication also considered Don Melchor the Best Cabernet Sauvignon and Trio the Best Merlot of the Decade.

Concha y Toro Chairman, Eduardo Guilisasti Tagle, and the Chairman of Baron Philippe de Rothschild, Baronesa Philippine de Rothschild, signed an unprecedented joint venture forming Viña Almaviva in Chile to produce the first Primer Orden, a wine equivalent to a Bordeaux Premier Grand Cru Classé. From the first fruit of this enterprise, Almaviva received terrific plaudits from trade circles and it remains the only non-Bordeaux wine the French negociant network sells.

The Company entered Argentina. Trivento Bodegas y Viñedos was formed because of the colossal winegrowing potential in the Mendoza region possessed and the advantages of adding new origins and different grape varieties to the portfolio. Following years of above average growth Trivento Bodegas y Viñedos is now the second ranked Argentine wine exporter.

Concha y Toro became the first winery in the world to have its shares traded on the New York stock exchange. US$ 53 million was raised to finance the ongoing expansion including upgrading technology, the renewal of equipment, vineyard acquisitions and the development of new wine brands.

Concha y Toro created subsidiary Viña Cono Sur to provide new styles of wines aimed at different consumers in new market segments. From the outset, Cono Sur delivered innovative and expressive wines fully conveying the spirit of the New World. Today, Concha y Toro and Cono Sur are the two most successful Chilean wineries in the United Kingdom.

The Company embarked on its most ambitious winemaking project to date. Following the acquisition of the Puente Alto vineyard in the 1960s belief that the terroir held the potential to yield extraordinary wines took root. Expertise was called upon from France to create magnificent wine, and Don Melchor came into being. From the first vintage in 1987, Don Melchor was positioned as Chile’s finest Cabernet Sauvignon and has since become a world class wine.Beyond its irrefutable quality and consistency, Don Melchor derives its special personality, complexity and finesse from the Puente Alto vineyard.

A huge investment program kicked-off in the 1980s involved integrating state-of-the-art technology at different points of the winemaking process and the purchase of French oak barrels for aging fine wines; all in the single aim of producing better quality wines.

The Company took its first steps towards creating finer wines. Casillero del Diablo was made with selected grapes and aged for two years;  longer than other Cabernet Sauvignon at the time. Casillero del Diablo is now the Company’s biggest selling premium wine. Renowned for its quality, a broad distribution base and a loyal consumer following have made it Chile’s first global wine brand with sales topping 2 million cases.

Prominent businessman, Eduardo Guilisasti Tagle joined the company?s board of directors. He was a director, general manager and finally, from 1971 to 1998, Chairman of the Company. Over the course of 40 years Don Eduardo drove sweeping modernization incorporating new technology in the 1980s and in the 1990s switching the sales focus to export markets. His belief in Chile’s potential to produce outstanding wines spawned an investment plan that is still in place today – acquiring vineyards, raising production capacity and adopting state-of-the-art vinification equipment. Through his vision Concha y Toro managed to boost its overseas sales, underpinning subsequent Company growth. Under his guidance the winery managed to position itself as a producer of outstanding quality wines in major markets, a work philosophy and guiding inspiration for Don Eduardo.

Solid finances led to Concha y Toro’s successful share floatation on the Santiago Stock Exchange. It was also the year the winery began to export sending its first consignment to Rotterdam in the Netherlands.

Following the death of Don Melchor in 1892, his son, Juan Enrique Concha Subercaseaux, became General Manager and turned Concha y Toro into limited company.

In the early stages of wine industry development in Chile, local politician and businessman Don Melchor Concha y Toro brought noble French grapevines from the Bordeaux region to plant at Pirque in the Maipo Valley. Paving the foundations for Viña Concha y Toro he also had the vision to contract eminent French enologist Monsieur Labouchere to craft his wines.