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More than 45 thousand attendants, among whom buyers, distributors and suppliers of a large variety of countries, came together for four days at the Vinexpo in Bordeaux, a platform which mixes business with pleasure. At this new edition, Viña Concha y Toro presented its main wines from Chile, Argentina and the United States.
The new edition of Vinexpo Bordeaux, one of the world´s most important wine and liquor events, marked a milestone for the Viña Concha y Toro holding. Unlike in previous years, for the first time in its history, its participation was concentrated on showing the three origins of the company, reflecting the search for new terroirs to offer wines of the highest quality and distinctive for their places of origin.
From June 18th to 21st the wines born from the vineyards in Chile, Argentina and the United States were presented in Bordeaux, the town located in the southwest of France where close to 45 thousand visitors, among whom important distributors, suppliers and specialized press from more than 150 countries, came together.
Vinexpo has become a meeting point for the executive and commercial areas of the most important wine companies of the world. Countries like France, Italy, Spain and the UK are present at the event. The Chairman of the company Alfonso Larraín, Vice Chairman Rafael Guilisasti, and commercial and marketing executives of the branches held several business meetings during the 4 days of the event. During these meetings it became clear why the holding is such a prestigious leader in the industry.
“We have participated for more than 10 years in this event where wine and liquor companies of great importance get together with their stakeholders during four days. With great pride we have maintained our status and keep being recognized because of the prestige and quality of our wines. And in particular this edition has been symbolic for our company because for the first time we presented our portfolio of acknowledged-quality wines which originate from three countries: Chile, Argentina and the United States, commented Alfonso Larraín.
At the same time, well-known winemakers of the three origins occupied the same function in a different field. Around a tasting table, and for the first time at Vinexpo, Enrique Tirado and Marcelo Papa representing Concha y Toro, Germán Di Césare of the Argentinean vineyard Trivento, and Jeff Cichocki with John Kane on behalf of Fetzer Vineyards from California, led the sample tasting and presented the flagship wines of each origin, such as Marques de Casa Concha and Casillero del Diablo, Trivento and Bonterra, respectively.
Another event was the celebration of the 20th anniversary of the joint venture between Viña Concha y Toro and Baron Philippe de Rothschild. During a dinner joining families of the legendary family of Baroness Philippine de Rothschild with the holding’s senior management and other guests, a commemoration was held of the agreement in society signed in 1997, envisioning the creation of an exceptional Premium Franco-Chilean wine. This gave life to the acclaimed Almaviva wine, an icon.
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