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This year, the company captured the attention of both the international press and attendees, offering tastings of high-end wines, in addition to the celebration of the 30 vintages of its iconic wine, Don Melchor.
Among 1,465 exhibitors representing 30 countries, Viña Concha y Toro once again stood out in Vinexpo, the most important event in the wine industry worldwide. The 20th version of the fair was held in Hong Kong, attracting visitors from all over the world, but especially from Asia Pacific. With more than 80 assistants to tastings and 35 business meetings, the company positioned itself as one of the most important actors in the circuit.
Viña Concha y Toro seized this opportunity to present its latest releases, which represent the best of the three origins where the company is present: Chile, the United States and Argentina. During the corporate event, which gathered guests in the exclusive Sky 100, Marques de Casa Concha Negra Label and Rosé, 1000 Stories, Diablo and Trivento Private Reserve, were higlighted.
The event was attended by Eduardo Guilisasti, General Manager of Viña Concha y Toro, who presented the new corporate strategy, which seeks the winery becomes a global leader, focused on the consumer and on the development of premium wine brands. “With this restructuring, Viña Concha y Toro will be able to continue responding with agility to the new challenges of the industry and maintain its leadership position”, he explained.
During the fair, the company also celebrated the 30 vintages of Don Melchor, its icon wine. In an exclusive meal, the 2016 vintage was launched, which Isabel Guilisasti, Marketing Manager of Fine Wines of Viña Concha y Toro, described as a wine with “a tremendous aromatic expression, perfectly balanced flavors and a very lively fruit finish.” In addition, a vertical tasting of the 1987, 1995, 2006 and 2016 vintages was carried out.
On the other hand, the company stood out for the media attention it captured during Vinexpo, both regionally and globally. With interviews and content on relevant media such as BBC, CNN, Bloomberg and Forbes, it is estimated that the coverage reached more than 550 million people. This way, Viña Concha y Toro managed to communicate its new guidelines, products and innovations that were exhibited during the event and closed the activity with great success.
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